GORE-TEX Brand's Adventure-Packed Weekend
The Lake District's crisp yet wet air buzzed with excitement as adventure enthusiasts flocked to the 2024 Kendal Mountain Festival. This year, the GORE-TEX Brand took center stage, showcasing its commitment to innovation, sustainability, and inspiring outdoor pursuits.
The GORE-TEX Gear Tour
Throughout the festival, the GORE-TEX Brand demonstrated its commitment to sustainability, featuring a collaboration with Scottish Mountain Gear. The emphasis on repairing and maintaining outdoor equipment aligned perfectly with the growing "right to repair" movement, encouraging festival-goers to extend the life of their gear.
GORE-TEX Brand Bothy Stage: A Hub of Inspiration
The GORE-TEX Brand Bothy Stage was the heart of the action, hosting a diverse array of talks and presentations that kept the audience engaged throughout the four-day event. From filmmakers to athletes, the stage welcomed a variety of speakers who shared their passion for the outdoors.
GORE-TEX Brand Ambassadors on Stage
The screening of "The Blind Ascent" with a live Q&A session featuring Tamara Lunger and Jesse Dufton was a festival highlight. Part of GORE-TEX Brand's new series "Breaking Trails," this episode follows these inspiring athletes as they forge paths and form connections in the outdoors, specifically during their ascent of Norway's frozen Gausta Falls.
One of the highlights was the celebration of "35 Years of the GORE-TEX Products Guarantee". Since 1989, the iconic black diamond has been a symbol of quality and reliability for outdoor enthusiasts. The session featured Gore Marketing Leader Chris Blackwood, taking us through the archives, stories, and products that have defined the brand's epic timeline.
Road vs. Trail: A Unique Showdown
In collaboration with Sportsshoes.com and Unsanctioned Athletics, the GORE-TEX Brand brought a one-of-a-kind test run to Kendal. This showdown between road and trail runners featured a selection of GORE-TEX Invisible Fit Footwear, putting the brand's technology to the test across various terrains.
As the 2024 Kendal Mountain Festival came to a close, it was clear that the GORE-TEX Brand had once again proven its dedication to the outdoor community. By fostering connections, inspiring adventure, and promoting sustainability, we continue to be a trusted companion for explorers, come rain or shine.
