Louis is a pivotal figure in the English streetwear scene. With @hol.sales, he has created an extensive collection and shop for rare functional garments, footwear, and accessories. Additionally he runs .blank, a brand that embodies the UK as well as Louis’s experience with functional garments.
Follow Louis on Instagram @louishols
Founder of Holsales & .blank, designer, stylist and vintage clothing curator/archivist from South East London.
I’m from London so as you guessed - it’s raining all the time! Summer - walking my dog at Joyden’s Wood, Epping Forest is a vibe too Winter - Greenwich I enjoy walking through Soho and Shoreditch from time to time as well - I have a lot of friends I bump into there Transport - Car or bike - a time to take in your surroundings Prep for bad weather - always take a GORE-TEX shell with me and appropriate footwear I don’t mind getting messed up - I enjoy wearing bright colours but I often tone my outfits down during winter to more muted tones
I’m wearing a GORE-TEX test team piece from the early 2000’s which incorporates the use of ‘air vantage’ a system that uses your breathe as a natural insulator. The weather in London is always unpredictable so in this I’m safe in the rain and if it gets cold I can warm myself up too! Love most - design and versatility, there’s zips for everything you’d ever need and the construction/colour palette is real nice.
I’ve had this piece for a couple years now - it came from an official test team member who endured a variety of different activities in it to ensure the end product was the best it could be. It’d be pretty mad to take this piece back to where it was originally tested by the GORE-TEX team.
There’s a story behind every piece, and collectors/consumers have grown to enjoy learning about the design process just as much as owning/wearing the products. It’s exciting and builds community.
Comfort to me is not feeling restricted when performing any activity. For example the use of articulated panels allows you to wear closer fitting pieces with pretty free movement.
It’s weird to say but when looking for items I don’t really have a specific idea what I’m going to find so I think that’s what gives me the drive - to this day I’m still discovering pieces I’ve never seen before I’m also hyped for you to see what’s coming from my brand .blank!
