GORE‑TEX APPAREL AND FOOTWEAR STORIES
Over the course of the past several years, GORE‑TEX has expanded its portfolio of creative partners, to include several prominent names in the fashion and streetwear space. Collaborations between the GORE-TEX brand and Stüssy, adidas, Off-White™, as well as others, have pushed the perception of the GORE-TEX promise: “Guaranteed to Keep You Dry”.
GORE‑TEX APPAREL AND FOOTWEAR STORIES II
Not only innovative products, but compelling visual storytelling and merchandising also sit at the core of these GORE‑TEX collaborations. Check out some select storytelling highlights below, from our GORE-TEX brand partners around the world.
GORE‑TEX BRAND FOR PALACE SKATEBOARDS
Palace Skateboards celebrated its collaboration with GORE‑TEX brand via a in-store display, located in Palace’s New York City retail location. Titled “Guaranteed To Keep You Dry (AF),” the installation showed a Palace Skateboards FW17 shell jacket in a high-vis orange colorway, featuring branded GORE-TEX taped-seams on the body. Contained in a display, the jacket was continuously spritzed with water to simulate GORE-TEX brand’s waterproofing capabilities.
GORE‑TEX BRAND FOR OFF-WHITE™
Virgil Abloh chose to use GORE‑TEX product technologies for his 2018 Off-White™ collection, consisting of four items; an anorak, a jacket, a hoodie and pants. The all-black garments are punctuated by GORE-TEX branding which is joined by “PRODUCT TESTING” and “OUTDOOR USE ONLY” text hits in white, in addition to Off-White™ insignias.
GORE‑TEX BRAND for Stüssy Fall 2020
Stüssy once again turned to GORE‑TEX product technologies, this time creating a three-piece apparel collection for Fall 2020. Perhaps the highlight of the collection, a Wading shell jacket comes with a plethora of pouches and zippered compartments adorning the front. In addition, the Cargo shell pants and Storm shell hat round out the head-to-toe look, while all items are decked out in Realtree MAX-5® camouflage print.
